reading culture: consequences

Finally, in our comparison of cultural interpretation in Culture Making and Everyday Theology, we have consequences. Whereas Vanhoozer’s ‘cultural texts’ approach gave more depth to the content question, Crouch’s ‘cultural artefacts’ view gives more in the consequences question.
Consequences can roughly be aligned to Vanhoozer’s ‘perlocation’ — the outcome of the cultural activity. However, I wonder if the Culture Making questions are more productive, simply because they point to specific ways of thinking about this area: What is made possible by this artefact?, What is made impossible?, What new forms of culture are made in response to the artefact?

(I guess we should note that because Vanhoozer is less specific he potentially allows more consequences to be considered. For instance, he makes an interesting points around ‘culture as spiritual formation’, which doesn’t easily fit with Crouch’s questions, but I think guidelines such as those in Culture Making are a helpful start…)

The important point being that culture shapes the world around it. It isn’t just a description or picture, but is a key way that we affect the world. Andy Crouch, quoting Ken Myers:
Culture is what we make of the world.

So, we mustn’t just think of culture as simply some optional decoration that is attached to life. Culture changes and shapes our surroundings and us. And a complete reading of culture asks what the consequences are.
For instance, lets go back to cars. Possibilities opened up include rapid travel and connections to places that may have been almost cut off in the past. On the other hand, it is almost impossible to think of a slower pace to life, at least in part due to this ‘artefact’. And, of course, the cultural response includes an immense road system, petrol stations, road taxes, motor sport, etc., etc., etc.
It’s also important to realise that what the consequences of a cultural item are not necessarily related to the content or the intention of its maker. We discussed the ‘content’ of cars but at no point did we bring in the impact on the environment (nor, of course, most of the cultural responses we just listed). I guess a big part of culture making is that opens up unseen paths. 
It’s worth remembering also that one of the consequences is a shaping of our imagination. Again, this may not be directly linked to the intentions of the maker. Think about westerns. Movies in this genre may not have any intention of proposing anything about fire-arms, they are simply a component of the genre. But, it may be that, unintentionally, the viewers imagination is shaped to view them as a viable are a solution to problem, etc. Something to bear in mind both when reading and creating. (See also a recent post on how we communicate what we believe).
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